News Article

Research Panel for US Hi-End Market

Sales & Trends

ALLENTOWN, USA – Elliot Gluskin, managing partner of The Gluskin Townley Group and Patrick Brady, publisher of Red Kite Prayer jointly announced that the Gluskin Townley Group is launching a new research panel called the ‘Voice of the Adult Cycling Enthusiast.

Research Panel for US Hi-End Market
The Gluskin Townley Group will report on the enthusiast that spends USD 2,000 or more on a frame set or complete bicycle. – Photo Bike Europe

The purpose of the research panel is to better understand dedicated riders at the upper end of the market. To make sure that the research panel reflects that core group of riders, Gluskin Townley Group has partnered with the site Red Kite Prayer to tap into its readership of die-hard riders.

Electronic surveys

The research panel will be conducted through electronic surveys linked through Red Kite Prayer’s site. The plan is to conduct surveys on a monthly basis and following each survey, Red Kite Prayer will publish a post co-authored with Gluskin Townley Group about the results.

“We searched for months for just the right partner that can connect us to dedicated bicycle riders at the upper end of the North American bicycle market, and we are confident we have found that partner and connection we need to the core group of adult enthusiast bicyclists,” said Gluskin.

Objectives

“One of our objective is to provide our clients with a reliable and consistent research panel that allows them to get answers to questions about the wants, needs and buying habits of the dedicated upper end enthusiast that spends USD 2,000 or more on a frame set or complete bicycle. Our partnership with Red Kite Prayer will provide the means to ask these vitally important enthusiast bicyclists what their buying intentions and path to purchase are going forward,” Gluskin concluded.

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