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E-MTB’s Are Sales Hit; Says Accell Group

Sales & Trends

AMSTERDAM, The Netherlands – The at last year’s Eurobike presented e-MTB’s by Haibike proved to be a success. This stated Accell CEO René Takens at last Friday’s press conference on the holding company’s half year results. Accell sold 14% more e-bikes during the named period.

E-MTB’s Are Sales Hit; Says Accell Group
The world’s first full suspension; full carbon e-MTB with mid-motor from Haibike will be launched at the upcoming Eurobike Show. – Photo Haibike

Currently Accell Group sells well over 150,000 electric bikes annually while the holding company’s turnover in bike sales is for over one third made with e-bikes nowadays.

Growth in e-bikes offset sales regular bikes

The 14% growth in sales of electric bikes were, next to strong growth in the Netherlands and Germany with e-MTB’s, speed pedelecs and regular electric bikes, also thanked to the launch of new electric bikes in the United States, the United Kingdom, Italy and France.

The Accell press release notes however,  that the growth in sales of electric bikes partly offset the sales of traditional and sports bikes, which dropped. Sales of traditional bikes fell 1% while sales of sports bikes were down 14%, partly due to the sale of Hercules and the decision to no longer serve the mass market in North America.

World’s first full suspension; full carbon e-MTB

As the at last year’s Eurobike presented high-performance e-bikes by Haibike proved to be a success more is to come at this year’s show in Friedrichshafen. The premium brand of Accell’s German subsidiary Winora is to launch the world’s first full suspension, full carbon e-MTB with mid-motor. It’s part of a series of three XDURO full carbon e-MTB’s fitted with Bosch Performance mid-motors.

Topmodel XDURO FullCarbon Ultimate combines this with RockShox suspension as well as electronic shifting through XTR Di2 11 speed. Next to more e-MTB’s all Accell brands are to launch more speed pedelecs at next month’s Eurobike.

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