News Article

EU’s Main Markets Hit by Cold Spring

Sales & Trends

DOETINCHEM, the Netherlands – Indications are showing that bike markets throughout Europe are affected by the current cold spring. Sales is running behind last year’s first quarter during which results were up thanks to a remarkable warm and sunny spring. More detailed information is available from two of Europe’s main markets; France and the Netherlands.

EU’s Main Markets Hit by Cold Spring
For the whole first quarter of 2015 the French bike market dropped by 13% in units and 10% in value.

The French bicycle market is having a first setback. This is reported by the publication for the sports market ‘Filièresport’. In the Netherlands retail organization Dynamo Retail Group is reporting a drop in sales at its retailers that are part of the ‘Bike Totaal’ chain.

Feeling the cold

In particular in March the French bike market felt the cold spring weather. Especially in comparison to the year before when March was sunny and warm which resulted in a big 20% sales increase in value. March 2015 showed the opposite; a 16% drop in sales turnover. For the whole first quarter of 2015 the French bike market dropped by 13% in units and 10% in value, according to the French sports publication.

In the whole year of 2014 the French market showed a 7.5% increase in bike sale to slightly under the 3 million units mark. E-bikes outperformed with a 37% growth in sales to 77,500 units. Also this year e-bikes are again outperforming with a plus in sales in the first quarter; road race sales remained stable while city bike sales dropped.

(For more: www.Filieresport.com)

Dynamo Retail Group

In the Netherlands Dynamo Retail Group is reporting that in the first four months of the year bike sales at their affiliated ‘Bike Totaal’ shops dropped 6.7% in turnover compared to the same period of 2014. P&A sales was up with 7.0% but bikewear sales downed with 16%. Including workshop turnover the Bike Totaal dealers saw their total turnover drop by 2.5% in the first four months of 2015.

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