News Article

Leading Dutch Cycling Webshop Goes International

Sales & Trends

AMSTERDAM, The Netherlands – The International Bike Group (IBG) sold fifteen of its ‘Hans Struijk’ bicycle shops. The money involved in this sale is entirely for the further expansion of the successful webshop ‘Fietsenwinkel.nl’ in Belgium and the Nordic Countries.

Leading Dutch Cycling Webshop Goes International
Only one shop will remain part of the IBG and act as pick-up point of the webshop fietsenwinkel.nl.

Following the success in the Netherlands Bastiaan Hagenouw wants to grow his Fietsenwinkel.nl business model on the European market, to start in the Nordic countries and Belgium.

Rapid growth

The fifteen shops were sold for a non-disclosed amount to the Belgium retail chain Fiets!. “Our webshop Fietsenwinkel.nl grows more rapidly than the Hans Struijk branded cycle stores,” said IBG CEO Bastiaan Hagenouw in the Dutch newspaper ‘De Telegraaf’.

Hagenouw claims that the turnover of the webshop Fietsenwinkel.nl equals the fifteen Hans Struijk shops which generate 20 million euro annually. “In the past two years Fietsenwinkel.nl generated hundred percent growth annually.” Only one shop will remain part of the IBG and act as pick-up point of the webshop.

Hagenouw and his former companion Timon Rutten entered the bicycle market six years ago and expanded to sixteen bicycle shops and the online platform Fietsenwinkel.nl. In December 2012 private equity fund NPM Capital joined the project. One and a half years ago Timon Rutten withdrew as operational manager.

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