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‘Froome Effect’ Boosts UK Bicycle Sales

Sales & Trends

LONDON, UK – Demand for British-built bikes soared in the year when the first stage of the Tour de France was held in Yorkshire. According the latest statistics of the Office for National Statistics production and sales of UK made bicycles jumped almost 70%.

‘Froome Effect’ Boosts UK Bicycle Sales
The first stage of the Tour de France in Yorkshire last year contributed to increasing bicycle sales in the UK. This year’s Chris Froome’s TdF victory will again be positive. – Photo Bike Europe

The British bicycle industry sees a revival on the back of a wider cycling boom. In 2014 the sales of UK made bicycles increased by 70% to GBP 60 million (84 million euro) as reported by the Guardian.

70% year-on-year growth

According to the Office for National Statistics there was a corresponding 70% year-on-year growth in the number of bikes being produced in Britain. Since 2011 the industry saw it more than double to 120,000 units. This happened in a period during which Britain’s cycling performance was underlined at the London Olympics and at the Tour de France. Chris Froome’s victory of the 2015 Tour the France will certainly contribute again to the positive image of cycling in the UK.

UK’s Office for National Statistics also point out that the volume of UK-built bikes sold is still only a fraction of the overall retail market. Here almost 70 bikes are sold for every one produced locally in the UK in 2013. But the Statistics Office numbers also show a continuing revival for quality bikes with Brompton as the biggest bicycle producer in the country.

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