News Article

Spanish Market Grows 5% in 2014; E-Bikes on the March

Sales & Trends

BARCELONA, Spain – Close to 1.1 million bikes were sold in Spain last year. According to the ‘Bicycle 2014’ study by AMBE, the national association of manufacturers, importers and distributors in Spain, the number represented a 5.2% growth in unit sales. Consumption of cycling products grew bigger and even outperformed sales of all other sports categories.

Spanish Market Grows 5% in 2014; E-Bikes on the March
Next to sales, the AMBE study points to a strong growth in the number of companies including IBDs operating in the Spanish bike sector during the last years. - Photo Bike Europe

AMBE’s second market study shows that exactly 1,088,548 bicycles were sold in Spain in 2014. With that a total turnover of 490 million euro was made. This means that the average value per sold bike in Spain stood at about 450 euro.

Consumption

According to the AMBE study the 490 million euro turnover made with bike sales represented 36.2% of total turnover of cycling sector. Including all P&A sales and other income sources related to bikes at IBDs and other distribution channels total turnover of cycling products stood at 1,354,500 euro. This total consumption upped 6.6% in 2014. With that growth figure cycling outperformed all other sports categories; even football.

Sales by category

Of the 1,088,548 bicycles sold in Spain in 2014, 48% were Mountainbikes. The other big category in Spain is kid bikes. Their sales take up 36.4% of all sales. MTB’s and kid bikes together make up almost the entire market in Spain with over 80%.

According to the AMBE study electric bikes deserve special attention. In particular as Spain is, “On the path of strong growth for this category in the next years.” In 2014 total e-bike sales in Spain stood at 17,655 units. Still a low figure. However, says AMBE, it scored the highest percentage growth (76.2%) of all categories which is also on par with data from other European markets.

More companies and IBDs

Next to sales, the AMBE study points to a strong growth in the number of companies IBDs operating in the Spanish bike sector during the last years. Striking is that also the number of IBDs is on the rise.

More on the latest developments of the Spanish bike market is in Bike Europe’s August.

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