News Article

Winora – Haibike Show Exploding Offering in E-MTB’s

Sales & Trends

SCHWEINFURT, Germany – That e-MTB’s and speed e-bikes will be a main theme at the MY 2016 ranges that are to be world-premiered at the upcoming Eurobike is something everybody is expecting. However, how big this offering will be, is now becoming clear.

Winora – Haibike Show Exploding Offering in E-MTB’s
Winora – Haibike is tripling its MY 2016 offering in e-MTB’s and Performance e-bikes. – Photo Haibike

A first indication on how that offering will look like has already been shown by Specialized last month. Big S is moving from one to six models of the new Specialized Turbo Levo with retail prices ranging from 5,000 to 9,000 euro. See:

Huge influx

Another indication on what’s to happen in the relative new categories of e-MTB’s and speed e-bikes, was presented by German bike maker and Accell Group subsidiary Winora last week. A huge influx of models is appearing.

Tripling the E-MTB success

At last year’s Eurobike Winora with its Haibike brand stoked the latent e-MTB fire by presenting a new XDuro Performance line-up. It attracted huge attention as well as 2014 sales, according to Accell Group’s financial reports. This year Winora – Haibike are aiming at tripling that success. That is to say; the company is tripling its offering in e-MTB’s and Performance e-bikes.

From 12 to 41 models

That MY 2016 offering was presented at the Winora Dealer Camp that was held July 12 to 14. It attracted over 500 visitors (last year only some 200). Winora showed here that its XDuro 2016 series of Haibike Performance e-bikes is expanding from 12 to 41 models, including 9 with carbon frames. Except for the speed e-bike, all have the new Bosch CX Performance mid-motor drive system with 500Wh batteries.

More on Specialized’s, Winora and lots of others e-MTBs is in Bike Europe August (Eurobike preview) issue with online publication date August 10 and print August 11.

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