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Relatively Small Growth for World’s Largest Online Bike Store

Sales & Trends

CORK, Ireland – With a 6% growth of its business the world’s largest online bike store – Chain Reaction Cycles Ireland Ltd – underperformed compared to many other web shops which generally speak of double digit growth rates.

Relatively Small Growth for World’s Largest Online Bike Store
2014 revenues at Chain Reaction Cycles came in at € 208.4mn. Pictured here is the company’s flagship store. – Photo Chain Reaction Cycle

2014 revenues at Chain Reaction Cycles came in at GBP 153mn (€ 208.4mn). Pre-tax profits of the Ireland based company firm decreased marginally, from GBP 4.83mn (€ 6.6mn) to GBP 4.8mn in 2014. EBITDA stood at GBP 6mn (€  8.2mn) following on GBP 6.6mn (€ 9.0mn) in 2013. Operating profits declined last year from GBP 5.2mn (€ 7.1mn) to GBP 5mn (€ 6.8mn)due to, “Increased spending on overheads such as technology.” Chain Reaction Cycles’ staff decreased  from 612 to 540 last year. According to a report by the Irish Independent the group had GBP 26.18mn (€ 35.7mn) in accumulated profits.

Over 100 countries worldwide

Chain Reaction Cycles which started as the Watson family business sells bikes and P&A to over 100 countries worldwide. Share of the sales outside the European Union was 33% in 2014. The directors state that the principal reason for the 6% increase in revenues, “Was a greater volume of transactions. Sales gains were recorded in most markets, despite challenging economic conditions.”

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