News Article

Intersport Machecoul Facility Booming in Bikes

Sales & Trends

MACHECOUL, France – Only two years after Intersport France acquired the Machecoul bike facility from Cycleurope and restarted the company as ‘Manufacture Française du Cycle’ (MFC) it reports booming production figures.

Intersport Machecoul Facility Booming in Bikes
Exactly two years after the Intersport group in France acquired the ex-Micmo bike factory in Machecoul it is thriving again. – Photo Bike Europe

Production planning for 2015 initially stood 350,000 units and according to the latest estimates this will increase to 375,000. In 2013, before retail giant Intersport stepped in the output of the Machecoul facility stood at only 130,000 bicycles.

Tripled production

Exactly two years after the Intersport group in France acquired the ex-Micmo bike factory in Machecoul it is thriving again. In the last two years the production total has tripled. And it will not stop there as the goal is set to assemble 400,000 bikes in France in 2016. That production is to be sold in the Intersport France outlets. However, the company is also looking at other distribution channels as well as markets outside France.

Main challenges

Yves Salaun, CEO of MFC, said recently in a local French newspaper, “One of the main challenges is to weigh the three major distribution networks: hypermarkets, supermarkets ‘sports’ and the specialized dealers network. This helps to diversify risk and increase average prices. We now have more oxygen, volume and margin to survive,” says the man who started his career at Peugeot Cycles in 1980 and who worked for ten years as Commercial Director for Cycleurope.

Sunn branded bikes

From the in 2015 planned production of 375,00 units some 200,000 are assembled for Intersport under the Nakamura brand name. In order to further grow the company MFC plans also to distribute its Sunn branded bikes in the dealer channel. CEO Yves Salaun says further in the local French newspaper that his company wants to enter the e-bike market in France. In particular as he expects this market to grow to a big 250,000 units over the next years. Next to that he is also aiming at increasing its supply chain flexibility as he mentions, “We will also see with other partners if the frame manufacturing could return to Europe.”

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