News Article

EU (Electric) Bike Market Grows by 4% in 2015

Sales & Trends

BRUSSELS, Belgium – The positive results the EU bike market showed in 2014 continued into 2015. This is indicated by the Eurostat import statistics. In particular e-bikes performed superlatively, resulting in an import growth of a big 26.5%.

EU (Electric) Bike Market Grows by 4% in 2015
In the first 8 months of 2015 the import of bicycles (including e-bikes and speed e-bikes) accelerated. - Photo Bike Europe

After a long period of decline, lasting from 2009 to 2013, during which the import of bicycles into the European Union dropped by over 20%, the first recovery signs were recorded in 2014. From January to October of 2014 total bicycle imports (including e-bikes and speed e-bikes/s-pedelecs) increased by 1.6%, to nearly 7 million units. In the first 8 months of 2015 the import of bicycles (including e-bikes and speed e-bikes) accelerated somewhat. The growth figure now stood at + 4.0%.

Import of ‘regular’ bicycles

Excluding e-bikes and speed e-bikes/s-pedelecs the import of ‘regular’ bicycles grew 2.1% in the first eight months of 2015 to close to 5.3 million units. What stands out in the Eurostat reporting is the big growth in the average value per imported unit. That rose by somewhat over 25% from €134.37 in 2014 to €164.89 in 2015. This value hike was caused in 2015 by the value depreciation of the euro against the US dollar which also triggered the European bike makers to raise their prices.

25km/h – 250W e-bikes

That electric bikes performed well in the 2015 European bike market is also indicated by the Eurostat import statistics. In the January to August 2015 period imports grew by 26.5% to over 550,000 units. But with an import total of 5.8 million bicycles, the e-bike share was still limited to about 10%.

From that total of 550,000 e-bikes, about 390,000 were 25km/h – 250W models. The import of these e-bikes grew by a big 24.3% while the average value per imported unit stood at close to €500.

Speed e-bikes/s-pedelecs

According to Eurostat, which is the EU’s data bureau, the import of speed e-bikes (also called speed pedelecs) grew big time in the January – August 2015 period by nearly one third. A total of 172,000 were imported at an average value per unit that was about the same as for the 25km/h – 250W e-bikes; close to €500.

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