News Article

Campagnolo’s High-End Technology Trickles Down to Potenza

Sales & Trends

VICENZA, Italy – To take its Super Record technology to a wider cycling audience, Campagnolo developed an new mid-end 11-speed group set; the Potenza. “We want to make the features of the Super Record more accessible,” says Campagnolo in a press release.

Campagnolo’s High-End Technology Trickles Down to Potenza
Campagnolo adjusted its market approach by offering a group set at the mid-end of the market. – Photo Bike Europe

Long-time focused on the top-end of the market, the Italian drive train component manufacturer has adjusted its market approach by offering a groupset at the mid-end of the market. According to Campagnolo, “the main difference between Potenza and the other group sets is a mere change in material.” For example the design of the upper body of the front derailleur of the Potenza is nearly identical to that of the mechanical Super Record. One of the differences is the newly developed one-piece steel cage with a similar shape to the Super Record version.

Precision and speed

The same goes for the Potenza rear derailleur. Campagnolo has only changed the materials used in its construction so it, “is capable of shifting with the precision and speed of the Super Record version with the only compromise in the weight. Also the ‘Embrace Technology’, introduced on the Super Record, Record and Chorus groupsets launched last year has been implemented in Potenza rear derailleur.”

The design of the 4 arm carbon cranksets that so well identify the Super Record, Record and Chorus groupsets has also found its way into this new groupset, though made of aluminium and not in carbon fibre. The Potenza crankset is also made of hollow forged aluminium. The 8 bolts construction of the crankset allows for an easy adjustment from a standard to a compact groupset.

Comment on this article