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The Next Big Thing Is Here: e-MTBs!

Sales & Trends 1872

AMSTERDAM, the Netherlands – It came about accidentally, but was soon recognized for its future potential. What Haibike first presented 2 years ago at Eurobike has turned into a huge sales hit. And has the ability to trigger much more.

The Next Big Thing Is Here: e-MTBs!
What Haibike first presented 2 years ago at Eurobike has turned into a huge sales hit. - Photo Bike Europe

How sales of electric mountain bikes have developed since their first big appearance at the Haibike booth at Eurobike 2014 was revealed at the press presentation for Accell Group’s 2015 financial results, held at the end of February.

Revealing remarks

Not only the sales figures were surprising. Accell Group CEO René Takens remarks were also revealing. He stated, “Actually we had never thought about creating electric mountain bikes. But it came about and is much more successful than we ever imagined.”

How successful e-MTBs proved to be last year for Accell Group, and in particular for its Haibike brand; see Bike Europe’s digital March edition.

 

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