News Article

Bicycle Sales Has Good Start of the Year in Holland

Sales & Trends 2621

AMSTERDAM, THE Netherlands – It might be a little early for euphoria but, bike sales in the Netherlands really took off in the first months of 2016. Data from the country’s bike market researcher Gfk underlines it as well as the sales figures from retail organization ‘Bike Totaal’.

Bicycle Sales Has Good Start of the Year in Holland
Bike sales in the Netherlands really took off in the first months of 2016. – Photo Bike Europe

According to the Bike Totaal data (collected from some 100 stores) bicycle sales in the Netherlands upped 6% in the first three months of the year. P&A sales was up 8% and apparel sales about 14%. Including workshop turnover and revenue from the sale of second hand bicycles the average total turnover growth stood at the Bike Totaal shops at 7.1% in the first quarter of 2016.

E-bikes – again – good for growth

According to the market researcher Gfk February’s mild temperatures in Holland made the sales figure in new bicycles to grow with 2%. Turnover wise things even went better still, with a 13% rise.

As before e-bikes were boosting February’s bicycle sales. Retailers sold 19% more electrical bikes, while turnover rose with some 25%. Almost 30% of all bicycles sold where e-bikes. This made the average sales price rise to some 1,250 euro.

City bikes losing ground

Traditional city bikes, volume wise the largest segment in the Dutch market, kept losing ground. In number of bicycles sold the decrease turned out to be 6%, but in turnover figures the loss was limited to a mere 1%. Just like in January, demand for hybrid / touring bicycles recovered. Both sales and turnover rose with a, still one digit, 9 percent.

Sports Bikes positive

The sales figures in sports bikes – hybrid/racing – were positive with  growth figures of 5% in volume and 3% in turnover. MTB/ATB however, showed no growth in numbers sold. Remarkably however was the 5% turnover decline in this segment. Children’s bikes, by contrast, showed a considerable 10% growth in both sales and turnover!

Comment on this article