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New Eurobike Trend?

Shows & Events

Is it the start of a new trend? Or is it the financial crisis and all that goes with it like the drop in bike sales in Europe? Fact is that three big names in the industry pulled out of Eurobike. Trek, Vittoria and Sun Race – Sturmey-Archer have decided not to take part in the 2012 global bike show in Friedrichshafen.

New Eurobike Trend?
Jack Oortwijn

The three companies are not taking part for various reasons. But what these reasons all boil down to is that they are looking for a more effective way of communicating with their target groups and with that for a bigger return on the invested dollar or euro. What the effect will be on the bike industry’s biggest (dealer)show remains THE big question now. As it stands now I expect more companies to follow the example of Trek, Vittoria and Sun Race Sturmey-Archer. It’s time for Eurobike to rethink the format of the global bike show.

Jack Oortwijn

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