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IXS Sports Branching Out to Bicycles

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SURSEE, Switzerland (June 2) – The well known motor sports attire maker iXS is planning to branch out into the European bicycle field. For some years now, Intercycle AG, part of the same holding as iXS, has been making and distributing bike accessories for the Swiss market. Now the German branch of the HOCO Holding […]

SURSEE, Switzerland (June 2) – The well known motor sports attire maker iXS is planning to branch out into the European bicycle field. For some years now, Intercycle AG, part of the same holding as iXS, has been making and distributing bike accessories for the Swiss market. Now the German branch of the HOCO Holding AG, the owners of both the Intercycle and iXS brands, have given Eberhard Beez the task of marketing the bicycle line first in Germany, and then in the rest of Europe. The premiere will be at the Willingen Bikefestival, 3 to 5 June, 2005.

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