News Article

May the Force be with You

Shows & Events

MAARSSEN, Netherlands – Introduced at last year’s Eurobike trade show, SRAM officially showed out its new road group at Sea Otter this week, ready to ride.
The company is actually introducing two new road groups: the top-of-the-line Force group and the price-point Rival (an old Huret gruppo-name from the 80s).

MAARSSEN, Netherlands – Introduced at last year’s Eurobike trade show, SRAM ‘officially’ showed out its new road group at Sea Otter this week, ready to ride.
The company is actually introducing two new road groups: the top-of-the-line Force group and the price-point Rival (an old Huret gruppo-name from the 80’s). Both share the same design on all components, with the Force group getting extra touches like carbon fibre levers, a magnesium lever body, and titanium gears and bolts. A pair of Force levers, for example, weighs in at 305 grams, a full 114 grams lighter than a pair of Shimano Dura-Ace STI levers, 19 grams lighter than Campagnolo Record carbon and 43 grams lighter than Chorus carbon levers.

Comment on this article