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Tokyo Cycle Show Shifts To Trade-Only Format

Shows & Events

TOKYO, Japan – After 17 years as a general exhibition with public days, the Tokyo Show is moving to a business-only model this year, with a new name and a new mission to

Tokyo Cycle Show Shifts To Trade-Only Format

TOKYO, Japan – After 17 years as a general exhibition with public days, the Tokyo Show is moving to a business-only model this year, with a new name and a new mission to stimulate the Japan industry and push the market towards higher priced products. The Tokyo International Cycle Show is now Tokyo Bike Biz, and the 2007 event is scheduled to be held on October 23 and 24 at the same venue as before (Tokyo Big Sight in Ariake). The focus of the new show is ‘business to business’ and the event is being put together with the cooperation and advice of the industry. Takaya Sakamoto, president of show organizer InterPress, explained the decision in a letter to the industry on March 7. "Although the Tokyo Show has 17 years of history behind it as a general event, the bicycle industry and its market have seen great changes over this time, spurring the decision to go trade-only this year. The concept of Tokyo Bike Biz 2007 is to offer a completely new B2B business model. The show will naturally also act as a bridge to facilitate new business between manufacturers, acting as a navigator for companies. Much-needed detailed information on manufacturer’s products and business will be collated and distributed before the show to buyers. On the other hand, exhibiting companies will receive feedback from buyers prior to the show regarding the products they are looking for, and the business they wish to transact." The show will feature a stock disposal marketplace that aims to clear the way for the purchase of new products and getting product moving in the sales channel. (TK)

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