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Truvativ founder back in bike industry

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SAN OBISCO, USA – After selling Truvativ, Micki Kozuscheck, founder of Maxcycles and Truvativ, took a time-out. At Eurobike and Interbike, Kozuscheck will make his comeback with his new accessories brand Lezyne with some

SAN OBISCO, USA – After selling Truvativ, Micki Kozuscheck, founder of Maxcycles and Truvativ, took a time-out. At Eurobike and Interbike, Kozuscheck will make his comeback with his new accessories brand Lezyne with some “well-designed and payable products like pumps, mini tools, saddle bags and backpacks with hydration systems”.

Kozuscheck claims he has been working on Lezyne since last March. Taiwanese Truvativ co-founder Gary Peng is a silent shareholder in the new brand.

Some other long-time Truvativ companions, like Lenny Wang and Dillon Clapp have joined in as shareholders and managers. The entire team is currently starting up a factory in Taichung because, Kozuscheck says:  “production- and quality-wise Taiwan is still ahead.”

Right after Eurobike Kozuscheck plans to appoint the exclusive European distributors for Lezyne.

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