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Nissan On Board As Eurobike Sponsor

Shows & Events

FRIEDRICHSHAFEN, Germany – The Japanese carmaker Nissan has signed on as the sponsor and partner of the Eurobike, which is about to take place next week. In addition to providing guest shuttles and exhibiting the latest vehicles, the companys trade show involvement includes

FRIEDRICHSHAFEN, Germany – The Japanese carmaker Nissan has signed on as the sponsor and partner of the Eurobike, which is about to take place next week. In addition to providing guest shuttles and exhibiting the latest vehicles, the company’s trade show involvement includes a supporting program on the open-air grounds.

“We are delighted that we could bring Nissan on board. This is a carmaker that has established itself in the bike sector like no other brand,” says Eurobike project manager Stefan Reisinger.

Nissan is a major player in the world of sports. All around the world, the automotive company plays an active role as a sponsor at a wide range of bicycling and sporting events. As part of the “Nissan Sports Adventure” campaign, the world’s cycling elite compete in the Nissan UCI Mountain Bike World Cup.

“The events at Eurobike match perfectly with our brand campaign” says Ralf Baumeister, responsible for marketing, trade shows and events at Nissan Center Europe. “We are providing a fleet of 15 vehicles for the guest shuttles. At the Demo Day, these will be put to use already one day before the opening of the trade show.”

Along with its new marketing concept, the carmaker also gains exclusive rights to lend its name to events at the show. The world’s top bikers will test their skills in the Nissan Sports Adventure Arena during the two competitions on Sunday: the Nissan-Eurobike Dirt Jump and the Nissan-Eurobike 4cross.

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