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Messingschlager’s European Launch of Tour de France Brand Name

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Without any doubt it’s the most famous brand in the bike industry worldwide. At Eurobike Messingschlager presented a complete line of ‘Le Tour de France’ labelled products. The German distributor obtained the

Messingschlager’s European Launch of Tour de France Brand Name

BAUNACH, Germany – Without any doubt it’s the most famous brand in the bike industry worldwide. At Eurobike Messingschlager presented a complete line of ‘Le Tour de France’ labelled products. The German distributor obtained the European license to sell cycling related products branded with the name of the most illustrious road race in the world.

The Tour de France is an unrivalled iconic cycling brand being played out within the reach of millions of spectators and broadcasted to hundreds of millions of viewers in 200 countries that far exceeds the media footprint of all other bicycle brands combined.

Annually it is broadcasted in nearly 200 countries, covering 3,860 hours of TV program, creating more than 3.5 billion TV contacts, with more than 10 million spectators resulting in over 90% awareness level in many countries.

Messingschlager’s Tour de France product line contains a wide range of products like, bags, battery lamps, locks, bicycle computers, saddles, pedals, cables, pumps, gloves, helmets and of course the water bottles. All products and packages are coloured in yellow and black, carrying the well known Tour de France logo.

 

 

 

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