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Taipei Cycle Show Turns into Hub for Asian Markets

Shows & Events

The 25th edition of the Taipei International Cycle Show proved again its significance as a platform demonstrating high-end products, as the number of overseas visitors increased by 13.1% as reported by show organizer TAITRA. The number of exhibitors increased by 15% to 1,092. This figure included a growing number of well known European and American brands.

Taipei Cycle Show Turns into Hub for Asian Markets

 

TAIPEI, Taiwan – The 25th edition of the Taipei International Cycle Show proved again its significance as a platform demonstrating high-end products, as the number of overseas visitors increased by 13.1% as reported by show organizer TAITRA. The number of exhibitors increased by 15% to 1,092. This figure included a growing number of well known European and American brands.

The number of people from China (including HongKong) is on the top of the 10 countries by overseas visitors. It is followed by Japan, the USA, South Korea, Germany, Malaysia, Singapore, Thailand, France, Australia and the UK.

Changed character

The Taipei Cycle Show changed character from a dedicated OEM event as it was in the past to a distributor show with an important focus on Asian and Australian markets. The primary objective for many new exhibitors was clear: looking for distributors in the rapidly growing Asian markets. As happened in various other sectors this is now also clear trend in the bicycle industry.

The Asian market is no longer there for sourcing products only. Establishing distribution and sales is on top of the priority lists for more companies as the standard of living of the middle class is improving rapidly and volumes are huge. High profiled European and US brands are popular for the Chinese image conscious consumers.

An extensive report on the 25th Taipei Int’l Cycle Show is in the March issue of Bike Europe; publication date .

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