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Eurobike Opens in Positive Atmosphere

Shows & Events

Today the Eurobike in Friedrichshafen opened in an upbeat atmosphere. However, faced with the difficult economic situation in the euro zone, many exhibitors were very careful to give a forecast on the business being done at this year’s Eurobike.

Eurobike Opens in Positive Atmosphere
Eurobike 2012

At the end of day one it is clear that the market iscertainly not in a negative mood. As one of the exhibitors said: “Given the slow market last summer we are very positive to see that the market is stable at least compared with last year and we are not pessimistic.”

Pricing
Before the start of the show industry insiders indicated that the bicycle sector would be confronted with substantial price increases at Eurobike. The first day of the show makes clear that especially companies who manufacture in Taiwan and China increased their prices up to ten percent. This is mainly the result of the growing costs of transportation, labour and the euro versus dollar exchange rate.”  

Not everybody is so explicit about the pricing of their new products. “At Eurobike we inform our customers that they can expect a price increase before the end of this year. We don’t know yet how big the price rise will be and when it will be implemented, but it will come for sure,” said one of the exhibitors.

Records broken
Yesterday’s Demo Day presented an indication on what to expect for the whole of Eurobike 2012. Well, it broke records again. The Demo Day was attended by 1,938 journalist and industry people; more than ever before (2011: 1,840). “Once again, the mood at Demo Day was fantastic and we are very pleased with the increased level of participation from international exhibitors, visitors and journalists”, said Klaus Wellmann, CEO of Messe Friedrichshafen, at the end of the event.

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