ISPO Bike Searching for Successful Concept
MUNICH, Germany – Over 6,000 trade visitors from 46 countries attended the ISPO Bike in Munich last week. The name change from Bike Expo to ISPO Bike, which was announced last year, did not result in more visitors at the 2012 edition, so the show organizer Messe München decided on a strategic orientation.
Like last year, the biggest news of the show came from the organization itself. Before the opening the Messe München announced that as of next year ISPO Bike will focus on the urban and e-bikes.
Future of the show
This strategic orientation is necessary for the future of the show. The number of trade visitors declined by nearly 10% from 6,000 this year compared to 6,500 in 2011.
Nevertheless Klaus Dittrich, CEO at Messe München International, is particularly happy about countries sending professional visitors for the first time: “The highest increases at ISPO Bike came from China and Taiwan, among others. This development underscores the increasing importance of the trade fair in the important Asian market.”
In the past years exhibitors and visitors were generally positive about the show thanks to the quality time they could spend with visitors. On the opening day of the show the mood was still optimistic but on Friday there was not much left of the positive atmosphere as the number of trade visitors fell behind.
During the weekend over 10,000 consumers visited the ISPO Bike, less than last year. According to the show organization this was the result of the cancelation of the Go Big or Go Home dirt jump competition. In the past years this proved to attract large numbers of visitors. As a result of the strategic orientation on urban and e-bikes the dirt jump competition no longer matched with the show concept.