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Start-ups Presented at ISPO Brand New Village

Shows & Events

MÜNICH, Germany – The ISPO Bike Show will feature the Brand New Award, a competition among young business entrepreneurs selecting the best newcomers in the bicycle industry. A total of 11 new companies from 17 countries entered their innovations.

Start-ups Presented at ISPO Brand New Village
The finalists will have the opportunity to present themselves at ISPO Bike Brand New Village. - Photo Bike Europe

The majority of the submissions came from Germany (39%), followed by Great Britain (11%) and the USA (9%). The entered products were mostly from the E-Bike and Urban Mobility segments.

The jury of experts selected the best newcomers from all entries. These finalists will have the opportunity to present themselves at ISPO Bike 2013 at the Brand New Village.

After in-depth evaluation of the submitted innovations, the jury finally decided on one overall winner and the winners in each of these seven categories:

  • Overall: Urban Arrow from the Netherlands
  • Urban: Bicicapace from Italy
  • E-Bike / Pedelec: Coboc from Germany
  • Performance: Open from Switzerland
  • Family: Scoot & Ride from Austria
  • Apparel: G-Form from the USA
  • Accessories: BikeCityGuide
  • Bike Parts: Magnic Light

ISPO Bike 2013 is held from July 25th to 28th at Messe München, Germany

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