US PressCamp Launches Winter Edition
LAGUNA NIGUEL, USA – Five years after the start of the successful show concept PressCamp, which takes place every summer, organizer Lifeboat Events announced the introduction of a winter edition.
“Many of our customers have expressed interest in a winter product launch platform for key members of the media. Besides the summer edition of PressCamp in July we now have the ability to offer two opportunities in a given year to roll out new products to attending media. This should enable more segments to consider PressCamp to meet their product launch needs,” said Lance Camisasca, Lifeboat Events’ President.
For smaller companies
“The proven formula of PressCamp affords smaller companies big-company exposure at a very reasonable price. It greatly reduces product launch out-of-office time and introduces many manufacturers to new media outlets. It’s simple, select the space and personnel package that fits your launch plans and show up with your story and samples.”
“PressCamp Winter 2014 has already attracted a number of brands that want to participate within the limited number of participation opportunities that will be made available. We are targeting 15 key editors for the first edition.”
PressCamp Winter is scheduled for January 28-31, 2014 and will take place in Terranea Resort in Rancho Palos Verdes, California, USA.