Eurobike 2013 Final Report: 3.4% More Trade Visitors
FRIEDRICHSHAFEN, Germany – The 22nd Eurobike edition took place in a positive mood. It was not only the show itself, which was again bigger than ever before with 1,280 exhibitors and 45,200 trade visitors (43,700 in 2012) from no less than 111 countries.
More important were the encouraging forecasts for 2014 after disappointing sales in the first half of 2013. Despite the bad weather conditions in spring and early summer on the European continent e-bike sales were on the rise in this period.
With Eurobike 2013 the bicycle arrived on the political stage. The visit by the Chancellor of the Federal Republic of Germany to the show definitely draw the attention on two wheeled mobility. “Dr. Angela Merkel’s visit presented a strong political signal,” Messe Friedrichshafen CEO Klaus Wellmann said at the end of the show.
For Bernhard Lange, MD of (Shimano distributor) Paul Lange & Co. OHG, Eurobike 2013 was an outstanding success, “With the opening speech by Chancellor Merkel, cycling is now on the agenda at the highest political level, giving it a new momentum on which we could benefit in the coming months and years. Furthermore, we also noticed a very positive mood. Once again, the Eurobike has impressively shown that it is truly worthy of the title of the world’s leading trade show for the bicycle industry.”
Dates for the Eurobike 2014
During the show it was rumored that the 2014 edition would take four instead of three days. These rumors were denied by the show organization and the dates for the Eurobike 2014 have been set from Wednesday, August 27 to Saturday, August 30, 2014. Demo Day will be held on Tuesday, August 26 and public day will be Saturday, August 30, 2014.
A full report on Eurobike 2013 will be published in the Bike Europe’s September issue.