ZEG and Trade Day To Strengthen Intermot’s Business
COLOGNE, Germany – For the first time in history the international motorcycle and e-bike show Intermot will see an exclusive trade visitor’s day. On opening day, the industry and trade will have the opportunity to hold in-depth industry discussions and focus completely on business.
Intermot 2014, which will take place from October 1-5, reserved the trade day for importers and dealers, while private visitors will be granted access under special conditions only.
New exhibitor: ZEG
One hall at this year’s Intermot will be dedicated to e-bikes and other e-mobility products. Two outstanding new exhibitors at this event will be the Germany retail organization ZEG who was looking for a new consumer gathering after the Munich ISPO Bike was cancelled, as well as Giant. Both companies will present their e-bike range.
“The Business District, which was introduced at the previous edition of Intermot especially for the trade visitors proved extremely popular,” says Ingo Riedeberger, Intermot project manager. “It made us decide to introduce the trade visitors day.”
“This year the Dealer’s Lounge will be the central meeting point for the industry and trade. Here they can dedicate their attentions to the commercial exchange in an exclusive atmosphere, far away from the hustle and bustle of the fair. The exhibiting companies are given the opportunity to present their products exclusively to the specialized trade on own exhibition space within the Business District.”