Demo Day Relocation Strengthens Eurobike Concept
FRIEDRICHSHAFEN, Germany – The opening of the 2014 Eurobike show will not be as noteworthy as last year, when German Chancellor Angela Merkel walked the show floor. This year it will be back to business as usual, with a leading role for e-bikes once again.
A total of 1,280 Exhibitors from 54 countries have signed up for the 23st Eurobike, taking place August 27 to 30. Eurobike will cover more than 100,000 square meters across 14 halls (12 exhibition halls, the Zeppelin hangar and E1, east and west open-air grounds).
The Demo day, which has become an indispensable part of Eurobike, will take place on August 26. The biggest change compared with last year is the relocation of the Demo day from Ratzenried, the town of Argenbühl in the Allgäu, to the Messe Friedrichshafen fairgrounds.
“By moving Demo Day right onto the fairgrounds themselves, we are able to offer our exhibitors and trade visitors a compact and comprehensive trade show platform with short walking distances,” said Messe Friedrichshafen CEO Klaus Wellmann. “Trying out and presenting products, placing orders and making new contacts – everything is all very close by.”
He and Eurobike Head Stefan Reisinger are certain that this is the only way to really put customer orientation into action and make it work well.
As a result Eurobike Demo Day is experiencing a marked increase in exhibitors. “Currently, 190 companies and brands have registered for the test event, which has grown in area by more than 17%,” says Eurobike project leader Dirk Heidrich. “For many exhibitors, the move from Argenbühl to the fairgrounds was a convincing reason to be present at Eurobike Demo Day.
For visitors, but especially for exhibitors, the simplified logistics were decisive in their decision to take advantage of Demo Day as a way to establish initial contacts with trade visitors and the media on the day before the Eurobike’s official opening. All the new test courses are well-marked and will provide good test conditions for all bicycle types. We are putting in the finishing touches especially for mountain bikes on the north entrance road, which will be closed off for Demo Day,” declared Eurobike project leader Dirk Heidrich. In addition, various routes will wind through the neighbouring forest.
A new feature this year is called the Eurobike Academy. It will offer a mixture of lectures, workshops and exchange of knowledge. Expert speakers and discussion rounds will take up the hottest topics and trends in the bike business. At the time of printing details on the program were not yet known. The Eurobike Academy will take place in the Conference Center, East Foyer, Room Helsinki.
The industry is now eagerly looking forward to the e-bike market’s new 2015 models, as this category is developing rapidly in technology as well as design. Market observers expect that the leading bicycle trade show will showcase significant leaps in development by e-bike drive manufacturers.
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Eurobike will be open to trade visitors from Wednesday, August 28, to Friday, August 30, from 8:30 a.m. to 6:30 p.m., and to the general public on Saturday, August 31, from 9:00 a.m. to 6:00 p.m. More information is available at: www.eurobike-show.com. For the latest news on Eurobike as well as an up to date schedule on events during the show, check www.bike-eu.com or subscribe to our Show Countdown and Eurobike Daily Newsletters.