Newest Bikewear Trends at Eurobike
FRIEDRICHSHAFEN, Germany – Very casual and yet highly fashionable. Anyone who rides a bike wants to do so in style. The Eurobike will present the fashion trends in bikewear for summer 2015.
This year, above all, innovations related to safety and sustainability will be taking center stage. The bikewear industry is proving once again that it has not only mastered function and performance, but can also produce casual styles and optical trends that are also well received outside the cycling scene.
Stop road rash
Anyone who has experienced ‘road rash’, biker jargon for a scrape injury, knows how painful and long lasting these injuries can be. Together with the fiber specialists Schoeller, the bicycle equipment supplier Scott is introducing a new technology, ITP ProTec, which can help reduce such injuries in the future. It is made possible by the use of tear-resistant carbon fibers in the fabric, to which abrasion-resistant ceramic prints are applied.
The bikewear producer Gonso is taking things a step further in its spring and summer 2015 collection, offering jackets that have not been impregnated with PFCs for the first time. Instead, the men’s jackets Uwe and Temo, as well as the women’s jackets Ulla and Agave, are impregnated with a polyurethane-based material. This new method of impregnation is not only ecologically safe, but is also offers unlimited weather resistance and is especially durable.
During the day, the pieces of the new Zap line from Canadian supplier Sugoi are indistinguishable from normal high-quality bike wear. But it’s at night that the waterproof jackets, gloves and overshoes make their grand appearance. Thanks to its use of glass, their ‘pixel’ material is highly reflective. In twilight or darkness even a weak light source is enough to transform them into glowing silhouettes.
Ten years ago, a new provider of bike apparel was welcomed into the world of the bike industry, and with its fresh young style quickly rose to become a cult brand in the bicycle scene: Maloja, whose functional clothing collections for cycling, mountaineering and winter sports regularly cross over to casual styles for everyday use. At the Eurobike 2014, the company from Germany’s Chiemgau will present their anniversary collection.
Three times a day
The Eurobike visitor magnet in terms of apparel trends will be the fashion show in the East Foyer, which will show what cyclists will be wearing next season three times a day.