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Entering and Exploring New Markets

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OSTERMUNDIGEN, Switzerland – The World Sports Forum 2015 (WSF) lines up important speakers around the topic of “Entering and Exploring new Markets”. They will debate the latest sourcing trends, update on emerging markets, explore niche markets and bring forward demographic changes in the next decades.

Entering and Exploring New Markets
“The continuation of globalization will have a clear impact on international operating companies,” says World Sports Forum keynote speaker Dr. Haico Ebbers. – Photo WFSGI

The World Sports Forum will take place at ISPO Munich on February 4, 2015. The first keynote speaker is Dr. Haico Ebbers, Professor of International Economics at Nyenrode Business University in The Netherlands. He is chairman of the Europe – China Institute at Nyenrode and teaches Globalization at the London Academy of Diplomacy.

“The continuation of globalization will change the world dramatically in the next two decades and this will have clearly an impact on the strategy of international operating companies”, says Haico.

Today’s supply chain issues

Dr. Peter Rinnebach, responsible for the Product Development and Sourcing Competency Centre at Kurt Salmon Germany will discuss how flexibility, transparency, as well as process and technical integration will in future separate the wheat from the chaff in sourcing for the sports and apparel industry.

“While some years ago successful sourcing meant realizing a good price performance ratio and gross margin, today’s supply chain faces a variety of additional challenges: speed of innovation, demand volatility, growth of multichannel, increasing internationalization, as well as increased consumer expectations regarding ecological and social standards”.

Head of Textile Innovation and Manufacturing at the World Federation of the Sporting Goods Industry (WFSGI) Dhyana van der Pols will provide insights on “Exploring non-traditional and niche markets for export growth”. Dhyana, who joined the WFSGI in September 2014 is a veteran of many years expertise in sourcing, technical textile & innovations as well as supply chain solutions.

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