News Article

New Section at Interbike to Highlight European Brands

Shows & Events

LAS VEGAS, USA – EU@Interbike is the name of the new turnkey booth section on the show floor to highlight European brands seeking to enter the US market.

New Section at Interbike to Highlight European Brands
‘Based on recent currency shifts, it has never been more attractive for European brands to make the investment into the North American markets,’ said Pat Hus, Vice President of Interbike. – Photo Interbike

The 2015 edition of the largest bicycle industry trade show in North America will offer up to 20 brands to put themselves in the spotlight in the newly expanded Hall E during Interbike at the Mandalay Bay. The Interbike OutDoor Demo is scheduled from September 14-15 and the Expo from September 16-18.

Currency shifts

“Our job is to connect innovative brands to retailers, distributors, media, etc.,” said Pat Hus, Vice President of Interbike. “Based on recent currency shifts, it has never been more attractive for European brands to make the investment into the North American markets. When you add that to the fact that U.S. distributors are aggressively looking to replace business lost from large component suppliers, it just makes sense for us to act as the facilitator between the two groups.”

Much lower costs

The turnkey area will be featured in a new product zone at this year’s show and will be called out on all onsite maps and signage. European companies that participate will be able to do so with much lower costs than traditional tradeshow booths. In most cases brands would just need to bring sample products and staff in order to exhibit effectively.

Limited-space opportunity

Brands seeking to participate in the EU@Interbike opportunity must be a new exhibitor at Interbike, must be ready to initiate distribution of products into the N. American market in 2016 and must have company headquarters in Europe. This limited-space opportunity is designed to be an incubator of sorts for these brands, with a 2 year limit on participation in the area.

Brands in Europe that are interested in participating in the EU@Interbike section should contact:

  • Germany-based Interbike sales and PR consultant Uwe Weissflog at uweissflog@inmotionmar.com or +49 711 35164091.
  • Brands with sales agents within the United States should contact Rod Tomlinson, Interbike Account Executive, at rod.tomlinson@emeraldexpo.com or 949-226-5741.

 

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