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Interbike Partners With Extra Energy in New Test Track

Shows & Events

LAS VEGAS, USA – Interbike announced a strategic partnership with Extra Energy Services North America (EESNA) to bring a unique, purpose-built test track indoors to the show. Attendees can now make test rides on a variety of motor systems and bicycle designs, including E-bikes, Fat bikes, and Urban/Lifestyle bikes.

Interbike Partners With Extra Energy in New Test Track
Interbike invests in a purpose-built test track indoors to the show. – Photo Interbike

‘The Circuit at Interbike’ will be designed and produced by EESNA and will feature a 15-foot wide loop that travels over 1,000 feet through a dog-leg left turn, s-curves, and a hairpin return all leading back to a paddock start/finish area.

“With the addition of the new hall and space at Mandalay Bay it’s allowing us to create a legitimate, professional test track facility on the show floor in a cool, comfortable environment”, said Pat Hus, Vice President of Interbike. “We are investing a lot here and we are confident that the track is going to be a game changer and a new feature of the show that will be very important for years to come.”

“Perfect setting for Shimano”

Shimano has introduced its STEPS system to North America and is looking to this test track as a way to support the growing market. “This track will provide the perfect setting for Shimano to showcase its STEPS E-bike groupset,” said Dustin Brady, Shimano American Marketing Manager. “We’re looking forward to engaging with retailers through this new and innovative feature of Interbike.”

Interbike returns to the Mandalay Bay Convention Center in Las Vegas beginning with OutDoor Demo in nearby Boulder City, from September 14-15, 2015, followed by the Interbike Expo from September 16-18, 2015.

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