Interbike Launches New East Coast Event in 2016
SAN JUAN CAPISTRANO, USA – Interbike, the largest bicycle industry trade show in North America, announces the launch of a new four-day demo event that focuses on East Coast bicycle retailers. Currently Interbike is only held at the West Coast, in Las Vegas where the 2015 show closed its doors last Friday, September 18.
Interbike’s new East Coast Show is named the ‘Fall CycloFest’. It will incorporate a blend of Interbike’s OutDoor Demo, tech seminars, retail education and more over the first two days of the event. The Fall CycloFest ends with a two-day consumer demo and music festival. It will take place October 20-23, 2016, at the US National Whitewater Center (USNWC) in Charlotte, North Carolina, just minutes from Charlotte Douglas International Airport – the 2nd largest airport on the East Coast and the largest hub for U.S. Airways.
Largest concentration of bike dealers in the US
The USNWC offers access to the largest concentration of bike dealers in the US as well as more than 25 miles of groomed mountain bike trails, extensive road riding in the surrounding area, and the facility’s other activities such as zip lining, SUP, rock climbing, whitewater rafting and more.
The Fall CycloFest will start out with two days open to retailers, distributors and media only. In addition to the heavy emphasis on demo, the event will also feature numerous educational sessions for retailers from Mann U, the NBDA and Interbike University. Technical seminars are also planned, with SRAM and Fox Racing already committing to the demo and technical seminars at the event.
‘No replacement to Interbike’
“This is in no way a replacement to Interbike for East Coast retailers and their staffs, but more of an opportunity to let them be a part of the demo experience,” said Pat Hus, Vice President of Interbike. “When we look at our OutDoor Demo attendance every year, it is always weighted heavily to the west coast. Most eastern retailers could have two days of travel in order to attend Interbike, making it difficult to attend the demo or even take part in tech seminars. This event is a natural progression and one that we hope will allow retailers to experience those things they have been missing for years now at Interbike. Adding some new twists to this new event should make it a very compelling event to attend.”
Interbike returns to the Mandalay Bay Convention Center, beginning with OutDoor Demo in Boulder City, Nevada, September 19-20, 2016, followed by the Interbike Expo September 21-23, 2016.