Leading Brands Return to Interbike Outdoor Demo
LAS VEGAS, USA – Interbike announced several new initiatives planned for OutDoor Demo, including the return of several brands and new events. Well-known brands such as Cannondale, GT, Santa Cruz and Oakley will return to the 2015 edition of the event. “This makes it one of the strongest for OutDoor Demo’s to date,” says Interbike’s Vice President Pat Hus.
“It’s great that we have the support of the major bike brands, but having all the component and accessory vendors there as well really makes the event work,” said Hus. “There is no 2-day demo in the world that compares to OutDoor Demo and it is the one event that allows retailers to truly put products that they carry, and don’t carry, to the test. We are convinced that the knowledge gained by retailers at OutDoor Demo will separate them from the online retail competition they face every day.”
Some other new initiatives at OutDoor Demo are the ‘Showdown in the Desert’, a timed 1,000 foot drag race course and a Fat Bike challenge course. Innovative Timing Systems is also back to run the 3rd Annual Bootleg Challenge.
Interbike OutDoor Demo will take place in Boulder City nearby Las Vegas from September 14-15, 2015, followed by the Interbike Expo September 16-18 at the Mandalay Bay Convention Centre in Las Vegas.