Successful Debut for Italian CosmoBike Show
VERONA, Italy – With more than 500 exhibitors and over 50,000 consumer and trade visitors in four days, the first edition of the CosmoBike proved to be successful. From September 11 till 14 Verona was the bustling centre of the Italian bicycle industry.
For show manager Paulo Coin, CosmoBike is the second stage in his long term plan. “Eight years ago we wanted to recreate a full scale trade and consumer show for the industry and we succeeded in Padova with ExpoBici,” says Paulo Coin. “Here in Verona our aim is to make it successful internationally and to bring back passion in the show. VeronaFiere has a lot of experience in organizing international shows and I think this know-how can be used to the benefit of the bicycle industry.”
More than expected
After a slow start on Friday, the show organization and exhibitors were happy to see packed halls on Saturday and Sunday. Also on Monday, dedicated to trade visitors only, the booths and corridors were much busier than what you generally see on a trade day. When the final number of visitors was published in the evening of the closing day, Paulo Coin confirmed what several exhibitors already suggested during the day: there had been more visitors than expected at the first edition of CosmoBike.
Cristiano De Rosa, Director of De Rosa stated that he was proud to have believed in and be part of this new project. “Cosmobike certainly met our expectations. Over the weekend we recorded an excellent response in terms of public and trade visitors.”
Not enough anymore
Marco Citizens responsible for marketing and communication at Shimano Italy confirmed to be satisfied with the choice of joining Cosmobike. “We found interest on all fronts, including our initiatives at the outdoor testing area and our technical workshops. Especially the workshops were important for us as they are part of our strategy to take the Italian IBDs and OEMs to the next level. Passion has always been an important part of the cycling culture in our country, also on OEM level. But that is not enough anymore and other brands with strong marketing strategies have taken their share on the international markets. The Italian bicycle industry has to change and take more realistic approach towards the market and future expectations.”