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Business and Velo-city Combined at Taipei Cycle 2016

Shows & Events

TAIPEI, Taiwan – Next year Taiwan will be the location for the premiere of a natural pairing – combining one of the leading bicycle industry shows, the Taipei International Cycle Show and the foremost important international planning conference on cycling, Velo-City Global.

Business and Velo-city Combined at Taipei Cycle 2016
‘The combination of both events gives us a great opportunity to show the world Taiwan’s pride in the bicycle industry,’ said Walter Yeh executive vice president of Taipei International Cycle Show organizer TAITRA. – Photo Bike Europe

Prior to the opening of the Taipei International Cycle Show, which will take place from March 2 – 5, the European Cyclists’ Federation and the City of Taipei will host the first Asian edition of Velo-city Global, from February 27 to March 1. This event is expected to attract some 1,000 planners, architects, social marketers, academic researchers, environmentalist, business, and industry representatives on one side and politicians and policy makers on the other side.

Taiwan’s pride

“The combination of both events gives us a great opportunity to show the world Taiwan’s pride in the bicycle industry,”, said Walter Yeh executive vice president of the Taipei International Cycle Show organizer TAITRA at the show press conference. Velo-city Global will open February 27, while the last two days of the conference will be focused at the role of the industry on the development of cycling, with keynote speakers such as Tony Lo, CEO of Giant, and John Burke, CEO of Trek.

Bicycle industry and economics

On February 29 the conference will emphasize the connection with industry and economics, like bikeconomics, the cycling industry, and planning and design of liveable cities. On March 1 the design in motion theme, one plenary session of urban and product design and a sub-plenary of design exhibition with a presentation of prize-winning designs are scheduled.

“Our cycling industry remains one of the five hidden champions that continue to grow, despite recent challenges posed by overall export decline of Taiwan,” explained Walter Yeh. “Important growth markets in the region are Japan, South-Korea, and Thailand. Only the export to China showed a sharp decline this year.”

Japanese pavilion

“The Taipei International Cycle show still plays an increasingly important role in building the best platform for the global bicycle industry. It is a great opportunity for our industry to stay in touch with the rest of the world and develop new business opportunities. The first-ever Japan Pavilion at the show this year was a fine example of that. Next year the Japanese pavilion will return and include two more exhibitors. The most remarkable is Bridgestone, the global leader in tyres, which plans to exhibit bicycles as well, ” said Walter Yeh.

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