News Article

Pinarello Skips Eurobike 2016

Shows & Events

TREVISO, Italy – Italian road racing icon brand Pinarello will not exhibit at Eurobike 2016. That the company skips the biggest bike show in the world this year is due to “radically changed business strategies.”

Pinarello Skips Eurobike 2016
Fausto Pinarello’s Eurobike pull-out is because of, ‘Radically changed business strategies.’ – Photo Bike Europe

Pinarello follows Trek, Specialized, Felt and Cube that earlier announced to pull out of Eurobike. Like these brands also Pinarello says that ‘direct involvement with our customers’ is the reason for the company to withdraw its participation. One thing is made clear by all this; the European bicycle dealership is faced with increased intensive travelling to keep up with all the house-shows of the individual brands.

Direct customer involvement

In a press statement Pinarello says, “Eurobike is a very important event for the cycling world. However, in recent years the business strategies of Pinarello have changed radically. For several years now, we have favoured direct involvement with our customers. In the coming years we plan to expand on this with the two annual events we host in Treviso, Italy and enhance on this by taking part in smaller regional events around the world.”

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