Interbike 2016 To Tackle Challenging US Market Conditions
SAN JUAN CAPISTRANO, USA – Despite current market conditions in the North American market being difficult, Interbike sets out to tackle these conditions by a full slate of free retailer education. Also a number of important brands who were absent in 2015 (like Cycling Sports Group and Colnago) are returning to Interbike 2016 that is to feature more than 1,400 brands.
“We are all well aware of the current state of the industry, and the challenges we all face today,” said Pat Hus, Vice President of Interbike. “But that makes the 2016 show that much more important to attend. This year we have one of the largest lineups of retailer-specific education than we’ve ever had, focusing on topics that help grow brick and mortar business – from e-bike trends, to fit techniques and more. We’ve also heard from many brands (large and small) that plan to launch new products at the show – proof that brands value the gathering of North American retailers in one place this fall.”
E-bike test track doubled in size
Hus continued, “It’s also important to note that the number of exhibitors at our e-bike test track (The Circuit, powered by Shimano), has nearly doubled in size, showing that this segment is truly a bright spot for our industry.”
35% more European brands
A very prominent group of exhibitors sees the US market as a viable chance to create value namely brands from Europe. Looking at the increase of 35% from European brands (not yet distributed or without a subsidiary in the North American market) shows that the softer euro and the potential of a huge consumer market with more than 360 million people creates a huge opportunity not to be missed.
Interbike’s 2nd iteration of the EU@Interbike village with turnkey booth displays for more than 15 companies underlines the strong acceptance of European brands to invest in the North American market.
New additions to programs
The show schedule is filled with new additions to the already strong programs of the past years. The all new Marketplace opportunity at OutDoor Demo (ODD) is designed to encourage on-site sales of both new products and closeouts to bike retailers and their staff. The new feature adds no additional cost to vendors and will be promoted aggressively to retailers and their staff.
The 2016 edition of the Fit Symposium will be curated in cooperation with Medicine of Cycling. The Symposium is designed to bring together North America’s bike fit technicians from the IBD channel for a dynamic 5-hour interactive symposium featuring some of the top names in bike fit today.
Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nevada, September 19-20, 2016, followed by the Interbike Expo September 21-23, 2016. More at: www.interbike.com