Reactions on Earlier Eurobike in 2018
FRIEDRICHSHAFEN, Germany – Eurobike taking place about 7 weeks earlier in 2018 and with an exclusive focus on trade visitors (no more ‘Festival Days’) has of course been widely discussed by Eurobike organizer Messe Friedrichshafen with numerous industry players. Here are some of their reactions on the changed schedule with the show start on Sunday July 8, 2018 and a length of 3 to 4 days.
Winora MD Susanne Puello says on the earlier 2018 dates, “The Winora Group welcomes the decision to bring the Eurobike forward in 2018 and will be exhibiting its full brand portfolio with a major presence. Haibike, the global leader of ePerformance bikes will also be attending Eurobike 2017.”
FSA MD Claudio Marra reacts, “We strongly believe that it is necessary to bring the show forward to an earlier date. September is too late for our business timetable. New bikes and components are already available or have been covered by other events and media. As a result, we miss out on the original nature of Eurobike, to present new product innovations. We are a big fan of the announced changes and are only too happy to support them.”
Tamara Winograd, Director Marketing Communication, Robert Bosch GmbH, “Eurobike is the industry meeting of the year. Every year, this leading international trade fair is where more than 1,000 manufacturers present their new products. The show in Friedrichshafen offers us a perfect platform. Trends are set here. Bosch eBike System will also be presenting its current range, new features and developments at Eurobike in 2017. We are looking forward to it!”
Gerhard Schwarz, CEO Cosmic Sports, “As far as we are concerned, Eurobike in Friedrichshafen is the leading international trade fair for the bicycle industry. Admittedly, we are also recording a fall in customer visits, but, for us as an importer, the fair is still the key means of remaining in contact with retailers, suppliers and the industry at the same time. Similarly, we notice that Eurobike is very popular with our international suppliers. An in-house show would not be an alternative for us, particularly as the increasing fragmentation into independent in-house exhibitions that is currently taking place is proving to be a disadvantage for the entire industry. Consequently, we are hoping for a return by the large exhibitors who have been absent from Eurobike in recent years, as they act as an important magnet for visitors. We therefore welcome the initiative of an earlier fair date, see it as an important step in the right direction and will be on board for Eurobike during the planning stage in 2017 and 2018 as well.”
Wolfgang Renner, MD of Merida & Centurion Germany GmbH, “Merida & Centurion Germany GmbH will continue to be present at Eurobike. We need a leading trade fair, as represented by Eurobike.”
Bernhard Lange, MD of Paul Lange & Co. OHG, “We support Eurobike – and will continue to do so in the future. Of course, the fall in visitor numbers, especially trade visitors, cannot be ignored. We should analyse this very carefully. We feel that it’s important to look at how we can reverse this trend, rather than calling the whole trade show into question. Moving towards an increasingly B2B orientation is the right way to go. There is hardly room in the calendar for even more new in-house trade shows, retailer events or product presentations.
Already this year, there were numerous scheduling clashes, which caused retailers major diary headaches. What’s more, weak spring sales, due to bad weather, led many retailers to spend every fine-weather weekend in the stores selling, instead of travelling from one event to the next. Collision with another major event, such as the ZEG Bike Show in Cologne, should also be avoided during discussions for changing the Eurobike dates. This is something the Zweirad Industrie Verband (ZIV) – the German bicycle industry association – is unanimous on.”
Frank Peiffer, MD Shimano Europe, “We welcome the fact the Eurobike intends to strengthen the character of the leading global bicycle fair and that, in line with the changed timing of product and sales processes within the industry, will be moving to an earlier date in future with a focus on B2B activities.”
Gaetan Vetois, European Marketing Director SRAM, “Eurobike is the largest bicycle trade fair in the world. In the next two years, SRAM will continue to use the leading trade fair as a platform to publicise itself and present its innovations. Eurobike is a very important date for us and a unique opportunity to establish a dialogue with as many OEM partners, specialist retailers, media representatives and end customers as possible.”
Volker Dohrmann, Chief Brand & Product Officer Stevens Vertriebs GmbH, “The experiences at Eurobike 2016 were very positive for Stevens. Quality of advice, atmosphere, customer frequency and also ordering were just right. One should not unjustly underestimate this leading international platform for the exchange of ideas and business in the bike industry. Our trade fair planning in 2017 does in any case include involvement at Eurobike. And in 2018, too, we wish to remain loyal to this tradition at Lake Constance – as do the overriding majority of our customers and suppliers as well.”