News Article

Bike Industry in Favour of 3-Day Eurobike

Shows & Events 1518

FRIEDRICHSHAFEN, Germany – Once the decision was taken to move Eurobike’s show dates in 2018, the exhibitor’s survey should clarify whether this event should last three or four days. “A large majority of our customers have spoken in favour of a three day Eurobike,” said Klaus Wellmann, CEO of Messe Friedrichshafen.

Bike Industry in Favour of 3-Day Eurobike
‘A large majority of our customers have spoken in favour of a three day Eurobike in 2018.’ – Photo Eurobike

The challenging 2016 season for many industry players in combination with the current economic situation have certainly played role in the results,” said Eurobike show manager Stefan Reisinger. “A three day event is more cost-effective and, although this means a cutback for us as organizers, we will eventually support this decision.”

Evaluation

In a press release Messe Friedrichshafen explains that the evaluation of the results of the exhibitor survey was quantitatively and also based on various respondent characteristics such as product category, the size of the company and its country of origin.

‘Quality time’

The decision not to open the Eurobike in 2018 for consumers had already been made at the end of this year’s event. “We want to offer our exhibitors as much possible ‘quality time’ with dealers and partners within the framework of the three day Eurobike 2018,” adds Reisinger. “We learned that exhibitors want to focus more strongly on individualized formats immediately before or after the show.

In brief:

  • Eurobike 2017: Wednesday, August 30 to Saturday, September 2 (August 30 – September 1 are Business Days, September 2 is Festival Day)
  • Eurobike 2018: Sunday, July 8 to Tuesday, July 10 (trade visitors only)
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