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Final Call for Supply Chain Conference Participation

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DOETINCHEM, the Netherlands – This is the final call for industry peers that want to take part in the Bike Europe Conference on Supply Chain Flexibility – Increased Speed to Market that takes place August 30 at Messe Friedrichshafen; one day before Eurobike starts. There’s a huge interest for this Conference, but there are still seats left in a second Conference Room which is linked to the event through life streaming.

Final Call for Supply Chain Conference Participation
Bike Europe’s Supply Chain Conference is about Internet browsing consumers that want the products of their choice in hours and not in weeks. To meet that lead times must come down. – Photo WFSGI

The Bike Europe Conference on Supply Chain Flexibility – Increased Speed to Market is scheduled to take place in Room Berlin at the Conference Center East of Messe Friedrichshafen. As this Room with 160 seats is now completely booked a second Room at the Conference Center East is now added to the event. Through life streaming with Room Berlin another 100 industry peers in Room London will be able to join the Conference. At Room London some 30 seats are left. Registration for one of the seats is on a first come, first serve basis. The Bike Europe Conference entrance fee is € 190 (excluding VAT).

Information and registration
Deadline for participation in the conference is Thursday August 25 at 12.00 pm (CET).

Transformation of EU bike market

That there’s a vast interest for this Conference is because here it will be presented where the EU bike market is heading for in the next years. That market transforms due to changing consumer behavior. Today (and tomorrow) Internet browsing consumers want the products of their choice in hours and not in weeks. To meet such consumer demands, lead times for OEM component orders must come down.

First initiatives

The first initiatives to make that transformation happen in the European market, and with that the European industry, are now taking shape. For instance, Portugal is turning into a major production center for Europe, where even Taiwan and other Asian companies are investing in production locations..

Accell and Decathlon present their strategies

How Europe’s biggest bike companies view all this will be pointed out at the Bike Europe Conference. Accell Group and Decathlon will present here their strategies on bringing lead times down. The two company’s combined market annually between 3.5 to 4 million bikes in Europe. With that they account for about 20% of the total European bicycle market that annually accounts for about 20 million bikes sold. With their combined 20% market share their views and strategies count.

Needed conditions

Speakers from both Accell Group and Decathlon will dig deep into what conditions need to be in place to achieve the intended result; increasing the speed to market and optimizing supply to demand.

Next to speakers from Accell and Decathlon the program also includes a presentation by Benno Messingschlager, CEO of Messingschlager GmbH & Co. KG. He will address the question whether there are other possibilities for bringing lead times down.

What exactly comes with shortened lead times is one of the issues presented at the Conference by Bike Europe editor-in-chief Jack Oortwijn. His presentation is titled, “The supply chain issue explained.”

Executive panel debate

After the four speakers, an Executive Panel debate will take place. On the basis of theses various captains of industry will discuss for instance whether it is technology-wise possible to switch from production in Asia to Europe.

After the Executive Panel debate there’s a Q&A session scheduled. Industry peers that are in Room London will be able to join the voting at the Executive Panel debate and join the networking after the Conference program ends at about 16:30 with drinks and a finger-food buffet.

Reception & registration

The Bike Europe supply chain Conference starts on August 30 at 13:00 with the reception and registration of the participants. The program includes ample opportunities for networking. After the first two presentations a coffee break is scheduled. After the Conference program ends at about 16:30 drinks will be served and there is also a finger-food buffet to enjoy in the company of business associates.

Target groups & participation

The Bike Europe Conference targets top managers; CEO’s, COO’s, MD’s, and decision makers of bicycle and e-bike manufacturers in Europe, US, and Asia; purchasing, procurement, supply chain directors, and managers; CEO’s, COO’s, and MD’s of Parts & Accessories manufacturers in Europe, US, and Asia; decision makers at retail chains, retail cooperatives, retail franchisers, as well as industry associations and stakeholders.

For more information and for registration details

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