Video: World Cycling Forum 2017 Reviews
PORTO, Portugal – The World Cycling Forum held last June was the bicycle industry’s first ever 2-day international congress. It was for all about consumer centricity and increasing the speed to market capability of the bicycle and e-bike sector. This is a necessity given the fact that online ordering will soon dominate the retail landscape. What was the response of the attendees?
The rapidly growing online sales requires a switch from selling what we produce to producing what we sell. At the World Cycling Forum, a series of expert speakers explained what is happening in other sectors and how they respond to these drastic changes.
Opportunities and challenges
“It is very good to think about the opportunities and challenges we have as a business,” says Halfords’ Group Cycling manager Simon Irons.
The August issue of Bike Europe, published on 11 August, will included a full report of the World Cycling Forum.