Accell Group COO: ‘Not Attending Will Be Missed Chance’; World Cycling Forum
Europe’s biggest bicycle and e-bike maker Accell Group will participate in the World Cycling Forum 2017 with a group of employees. Among them the company’s Chief Operations Officer Jeroen Snijders Blok. He says about the bike industry’s first international conference “the World Cycling Forum will be of great help to fully understand all consequences of the current changes in consumer’s buying behavior.”
Accell’s COO further says about the conference taking place June 7 and 8 in Porto, Portugal “The keynote speakers’ line-up for the World Cycling Forum is impressive. During the World Cycling Forum, I expect to get answers on how we can make reliable forecast from the customer within a certain accepted range and what we can learn and adapt in our industry from the footwear industry and fast fashion with regards to consumer centricity and just-in-time-manufacturing.
“These aspects are all short-term key elements in staying successful in the bicycle industry. The consumer’s buying behavior is changing rapidly, so we must change as well and we don’t have much time to do this. The World Cycling Forum will be of great help to fully understand this change. Not attending will be a missed chance.”