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Bike Europe Organizes Conference on Omni-Channel Challenges 

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FRIEDRICHSHAFEN, Germany – On Tuesday 29 August, one day before Eurobike 2017 starts, a Conference organized by Bike Europe takes place at Messe Friedrichshafen. The Main theme is: Facing the Challenges of Omni-Channel and how the bicycle sector is to  switch from traditional retail to customer journey.

Bike Europe Organizes Conference on Omni-Channel Challenges 
The 2017 Bike Europe Conference will dig deep in challenges that come with Omni-Channel which is a radical transition from business models that have been applied for decades. – Photo Bike Europe

The Bike Europe Conference on Omni-Channel comes after a successful first 2016 Conference which was visited by some 250 industry leaders. Last year’s event focused on creating supply chain flexibility. This year it is on the factors that influence the new omni-channel distribution strategy.

Response to rapidly growing online sales

Omni-channel distribution is the bike sector’s response to rapidly growing online sales. In various countries by various major players this new strategy is being presented or is in the planning phase. The 2017 Bike Europe Conference will dig deep in the challenges that come with Omni-Channel which is a radical transition from business models that have been applied for decades and which focused primarily on dealers. Omni-Channel puts consumers on the first place but still focuses also on dealers.

 Answers to vital questions

The Bike Europe Conference on Omni-Channel will provide answers as well as hand-on advice to the following vital questions: How can Omni-Channel best be implemented while still providing a significant role to the current retailers network? Is drop-shipping the ultimate answer for now and lead-generation for tomorrow? What are the supply chain, manufacturing and shipping consequences of consumer direct purchasing programs?

These are looming questions everyone in the cycling industry needs to understand. You can put Omni-Channel into perspective – by attending the 2017 Bike Europe Conference.

Conference Headlines

The 2017 Bike Europe Conference on Omni-Channel will focus on the following headlines:

– Omni-Channel and todays and tomorrow role of retail

– What consumer-direct brings to manufacturing; reshoring & robotization

– Built-to-order; logistics and servicing aspects

– Omni-Channel and pricing policies

– Collaborative Planning & data sharing

These headlines will be addressed by expert speakers from a variety of companies including Accell Group that supports the 2017 Bike Europe Conference as Knowledge Partner. The Conference program includes an Executive Panel debate and Q&A session. More information on the Conference Agenda is to follow. The Conference takes place at Rooms Berlin & Paris at the Conference Center East of Messe Friedrichshafen.

Registration

The Bike Europe Omni-Channel Conference starts on August 29 at 13.00 and ends at 17.00. The participants fee is set at € 195. However, currently there’s discount being applied for early bookings. Registering before July 1, 2017 results in a participants fee of only € 165. For paying Bike Europe subscribers to the magazine the participants fee is set at € 145.  For more information and for registration details: www.bike-eu-conference.com

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