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Bike Industry’s Top Gathers in Porto for World Cycling Forum 

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PORTO, Portugal – The first multi-day International Congress ever held in the cycling industry starts tomorrow. Preparations for welcoming the close to 200 top managers coming from a wide variety of companies are about to finish. The World Cycling Forum will present the top of the industry a broad perspective on the profound consequences of the consumer centricity trend in the world of cycling.

Bike Industry’s Top Gathers in Porto for World Cycling Forum 
The first multi-day International Congress ever held in the cycling industry starts tomorrow.  – Photo Bike Europe

The World Cycling Forum is a 2-day Congress that takes place on 7 and 8 June, 2017 in Porto, Portugal. Participants come from Europe, North America as well as Asia. The World Cycling Forum is organized by the World Federation of the Sporting Goods Industry (WFSGI) and Bike Europe.

Transformation of bike market

That there’s a vast interest for the World Cycling Forum is because it is the first conference that addresses the profound consequences of the consumer centricity trend in the world of cycling. A series of experts will put Internet browsing consumers into perspective and help explain what their near future decisions will do to the bike retail sector.

The World Cycling Forum will provide answers to big questions like:

• The need for speed changes production. What’s going to happen here?

• Which supply chain strategies are fit for online business models?

• What lessons can be learned from the fashion industry that is faced with a shifting retail landscape?

• What learnings can be transferred from the automotive sector to the bike industry when it comes to digitization and consumer centricity?

• How can you win consumers with SPEED?

• How can a company become a digitally shaped organization?

• Lean manufacturing; how can design and manufacturing embrace?

• Impetus from the footwear industry on freshly baked bicycles.

• How to navigate today’s bicycle market?

The Congress kicks off tomorrow with trend watcher, futurist and international keynote speaker Richard van Hooijdonk. He will take the World Cycling Forum participants on an inspiring tour into the future that has robots, drones, big data, IoT creating new opportunities and new business models.

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