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Agenda Finalised for Taipei Cycle Forum

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TAIPEI, Taiwan – The main theme of the Taipei Cycle Forum 2018 that takes place next week on Friday March 23 in Taichung, is ‘Taiwan bike industry in transition’. This theme has everything to do with current growth of online sales. This brings profound consequences for Taiwan’s industry.

Agenda Finalised for Taipei Cycle Forum
Four Taiwan bike industry executives will discuss topics at the Taipei Cycle Forum.- Photo Bike Europe

At the Taipei Cycle Forum a series of expert speakers will put these consequences into perspective. They will provide hands-on advice regarding how Taiwan companies can handle their transition towards new, more online focused, business models for catering to the changed needs of OEMs, distributors, and consumers in the EU and the US as well as in Asia.

Two-folded revolution

The President of Taiwan’s External Trade Development Council (TAITRA), Mr Walter Yeh will kick off the Taipei Cycle Forum 2018. After his opening remarks Jack Oortwijn, Bike Europe’s deputy chief editor, will do a short introduction to the Forum and speak about a two-folded revolution taking place now in the main markets of the Taiwan bike industry. That revolution involves, next to the switch to consumer-focused online business models, also the electrification of these markets with e-bikes becoming an overpowering trend. They are a main topic of the Forum too.

Executive panel debate

After the opening remarks and the introduction the Forum’s Agenda follows with a panel debate. Four Taiwan bike industry executives will discuss these topics:
· Taiwan’s bicycle export is dropping. It calls for big changes.
· Taiwan’s e-bike export is growing fast. This calls for a more concentrated and focused industry approach.
· Taiwan made bike products need to become more ‘connected’ and IoT focused.
· As e-bikes are gaining importance throughout Taiwan’s industry there is a growing need for Speed and Smart factories.

Keynote presentations

The Forum’s Agenda furthers with a series of keynote presentations. The first is the one by general manager of Amazon Global Stores Taiwan, Ms. Clare Lin. She will speak on new forms of retailing and on how Taiwanese companies can develop a cross-border e-commerce business.
Keynote 2 is on Industry 4.0 and on how companies can co-create a digital future with Siemens. This presentation is by Tino Hildebrand, vice president of Siemens Ltd, Taiwan.
Keynote 3 is by Tony Wu, CEO of Microprogram. He will speak about the future development of IoT with smart identification, smart retail, smart machinery and transportation.
Keynote 4 is on the e-bike trend with more markets getting electrified. But electric bikes have to comply to a variety of safety standards as well as type-approval regulations. How all these rules look like in the United States and in Europe are presented by two specialists: Larry Pizzi of Accell North America and People for Bikes as well as Eugène Moerkerk, representing the Confederation of the European Bicycle Industry (CONEBI). Furthermore the latest on trade regulations related to e-bikes will also be highlighted at the Taipei Cycle Forum. This presentation by Bike Europe’s chief editor will consist of an update on the e-bike dumping complaint which has been lodged by the European Bicycle Manufacturers’ Association last September at the Europe Commission.

Still seats left

Taipei Cycle Forum 2018 will take place at Fullon Hotel – Liphao Land in Taichung, Taiwan. There are still seats left for participation. For registration, click here.

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