Portuguese Industry Presentation In First Ever Joint Booth at Eurobike 2018
AGUEDA, Portugal – The launch of the Bike Valley Portugal in 2016 marked the start of a whole series of initiatives to promote the bicycle industry in and outside the country. Like at Eurobike where the Portuguese bike industry is presented for the first time in a joint booth in Hall A3 at stand 310.
The joint Eurobike booth is a reflection of all efforts into Bike Valley Portugal. What happened in the past two years and did all the investment and energy put in by the people involved indeed grow the country’s bicycle industry?
Bike Value Portugal
For the country national industry association Abimota the main goal of the Bike Value Portugal was “to search and attract further international investments for it to reach its full potential and weight in the local economy.” All stakeholders involved took the opportunity and invested substantially in production facilities, technology, engineering and logistics. Abimota and the Bike Valley project were also actively involved in the first World Cycling Forum in June 2017 organized by the World Federation of the Sporting Goods Industry together with Bike Europe.
Strong base in Agueda, south of Porto
Portugal has always had a strong concentration of bicycle related companies in the area around Agueda, south of Porto. This strong base with a significant production position within the European bicycle industry locates renowned parts makers like Rodi, Miranda, Polisport and Miranda. Rodi and Miranda with another partner Ciclo Fapril participated in the well-known fully automated and robotised aluminum frame factory Triangles which is now fully operational. The total output of Triangles will be 120,000 frames this year and grow to the total capacity of 500,000 units by 2020.
Joined Abimota booth
How Portugal has developed for the bicycle industry can be illustrated by remarks of Pedro Araujo, CEO and President of Polisport Plasticos SA: “in the past I was one of the few if not the only Portuguese company attending the international bicycles show. I had to explain people about our bicycle industry. Fortunately, this has changed a lot now and at next Eurobike our industry is even presenting itself in a joined Abimota booth.” Polisport anticipated on changes in the market. They recently founded a new company to produce bottles, invested in a line of injection molding machines and is about to step up its existing helmet production in order to fulfill last minute demand of high end brands on the European market.
Similar investments in machinery, buildings and technology can also be seen at other Portuguese manufacturers like Rodi which is about to start the production of two all new products. These will be shown for the first time at Eurobike. The traditional production company Miralago/Orbita is transforming to a concept and service provider around bicycles and e-bikes. “You need to do more than supplying bicycles or components only,” said Miralago/Orbita CEO Jorge Santiago. “Our partnerships with mobility and bike sharing providers has been very beneficial for our business.” To increase its flexibility to the bike sharing providers, Miralago is currently developing its own aluminum frame production next to its existing steel frame building capacity. The company expects to deliver its first aluminum frames by mid-2019.
Miranda grows capacity
To grow its capacity Miranda, best known for their wide range of cracks in all kinds of categories built an additional hall, while they also acquired their neighboring plot of 15,000 square meters to build another hall. This one will be ready by 2020. Not only a participant in the Triangles aluminum frame production project, Miranda also invested substantially in new machinery, technology and production engineering. “Miranda’s advantage over our competitors is of course short lead times,” says Miranda CEO Joao Miranda while he shows us around in his busy factory. “But customers also praise our flexibility and our wide offering is finishes which makes it possible for our customers to distinguish their bikes.”
With Orbea, RTE, Avantisbike, Interbike, Miralago and AJMaias, Portugal is one of the leading bicycle manufacturers in Europe. At the start of the Bike Value project, Portugal still ranked third next to Germany and Italy as bicycle producing country. However, the latest statistics of the German industry association ZIV show that the country’s bicycle production has declined by one third since 2015 to a total of 1.26 million units in 2016. The current annual production of Portugal’s largest assembles, RTE is bigger than the production of all bicycles together in Germany. In the past few years, RTE stepped up its production considerably, just like the other manufacturer did to keep up demand for production close to the market. The context of the Bike Value Portugal was also reason for Taiwanese Fritz Jou Manufacturing to invest in an all new facility in Portugal. An update on a group of companies Bike Europe recently visited in Portugal will be published in the upcoming editions.