News Article

Luckiest Break a Marketeer Can Have

Home

BUTTE, US (April 26) – Stopping in Montana recently to tout his Social Security reform proposal, President Bush opened the floor to questions. One question: “What kind of mountain bike do you ride?” Bush hesitated. “I’m not supposed to endorse products, but it’s called a Trek,” he said, launching into a mini-lecture on the value […]

BUTTE, US (April 26) – Stopping in Montana recently to tout his Social Security reform proposal, President Bush opened the floor to questions. One question: “What kind of mountain bike do you ride?” Bush hesitated. “I’m not supposed to endorse products, but it’s called a Trek,” he said, launching into a mini-lecture on the value of regular exercise.
Ryan Atkinson, a Trek spokesman, says the company is ‘psyched’ about the association but notes it would be ‘bad form’ to directly tout its Bush connection. Instead, he says, in its factory tours, Trek makes an indirect reference to its favorable standing in the White House by emphasizing that Secret Service agents routinely use Trek products while shadowing Bush. (Though it was the first time Bush has publicly mentioned the product, he has been photographed on a Trek bike before.) (MH)

Comment on this article