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US Bike Market: IBD’s Gaining Market Share

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SAN FRANCISCO, US (April 14) – American IBD’s can be considered an endangered species – since their numbers have dropped from 6,000 to 5,000 in the last 5 years. And they have a small market share of just 16.2%; according to a recent newspaper publication. But that is just part of the picture: actually, privately […]

SAN FRANCISCO, US (April 14) – American IBD’s can be considered an endangered species – since their numbers have dropped from 6,000 to 5,000 in the last 5 years. And they have a small market share of just 16.2%; according to a recent newspaper publication. But that is just part of the picture: actually, privately owned bike shops are doing better than mass sellers.
Over the last couple of years they have shown gains in a market that is at best, flat. It is true that most bikes are sold trough department stores, sporting goods stores and mass merchants – but the IBD’s take home the bacon. Their meagre 16.2% market share is worth 46.6% of the total market value – dollar wise. The total of the US bike industry is worth some US$ 5.3 billion/€ 4.1 billion, involves some 2000 companies and sports 100 different bicycle brands. (MH)

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