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Swedish Bike Market Struggles with Bad Weather Conditions

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This year the Swedish bike market had to struggle against bad weather conditions. First there was a long cold winter, then a windy spring, a short summer and finally a rainy August. That kind of weather

Swedish Bike Market Struggles with Bad Weather Conditions

GOTHENBURG, Sweden – This year the Swedish bike market had to struggle against bad weather conditions. First there was a long cold winter, then a windy spring, a short summer and finally a rainy August. That kind of weather doesn’t help bike sales.

Even so the total sales of bikes in Sweden during the season (1st of September 2009 to 31st of August 2010) increased approximately 6%, and reached over 500,000 bikes sold. The turnover increased even more, which indicates that the average price per bike also increased.

This all had to do with Sweden’s weak national currency which lost 20% to 30% of its value against the US dollar, Euro and Japanese Yen. With that, bike prices surged. All this as well as Market Reports on the other Nordic countries; Denmark, Norway and Finland is in Bike Europe’s November edition which is out now.

 

 

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